Tactics or Strategy: Technology Scouting or Technology Landscaping?
Understanding your own technology portfolio and how it blends into the technology landscape of both known rivals and potential partners is a vital component of any innovation management program
Understanding your own technology portfolio and how it blends into the technology landscape of both known rivals and potential partners is a vital component of any innovation management program. Groups must continuously rationalize their internal versus external innovations in their business verticals to ensure that progress happens in a vacuum.
Regular internal technical SWOT analyses (identifying where companies are good / weak strategically, as well as where technical opportunities and risks exist both long-term and near-term) help companies define and own their technical space, as well as recognize the potential to extend it over time.
Scouting for Technology and Technology Although these terms are often used interchangeably in the innovation management toolkit to achieve better technology portfolio comprehension, they are not interchangeable tasks and often take different skill sets to master. Here's how we see these innovation management methods at Ezassi.
Scouting for new technology
Technology Scouting is a tactical and near-term technology identification exercise in which technology solutions and suppliers are quickly found and vetted to meet an unmet technological need. Technology Scouting is more concerned with finding potential partners with existing solutions or skills, as well as determining "what's needed" to address our most pressing technological issues. Problem-solving is the most useful aspect of Technology Scouting:
- Locate emerging technical solutions.
- Verify and vet application suppliers and solutions.
- Form external partnerships.
Landscaping with Technology
By taking a broad overview of a relevant technology space, Technology Landscaping facilitates strategic and long-term innovation planning. Surveying technology spaces and having a holistic understanding of "what's possible" is the aim of Technology Landscaping. Setting an innovation plan is where Technology Landscaping is most useful:
- Determine which technologies are currently and will be competing in the future.
- Determine future technology disruptions' opportunity areas or related adjacencies.
- Identify targets for licenses, mergers, and acquisitions, as well as other complementary technologies.
Technology Scouting and Technology Landscaping often necessitate dissimilar skill sets that depend on prior expertise and access to complementary knowledge bases (intellectual property, peer-reviewed literature, conference presentation, start-up investment, etc.). We have the analytical experience and documentation access at Ezassi to master both Technology Scouting and Technology Landscaping operations, assisting our clients in achieving their long- and short-term innovation targets and objectives.